REBRAND

Alta Arizona

A rebrand with strong bold letters, earth tone friendly color palette and directional mark to signify Alta's services in land surveying and mapping. 

OVERVIEW

ROLE

✓ Identity Development

During the development process numerous marks and typefaces where explored. This is often the most interesting part of the process because you really get to drive the look in new directions.

Here we have examples of some variations of the process.

ALTA-ARIZONA-Hard-Hat.png

Warm orange tones and tan where selected for the new color palette to reflect the Arizona desert environment. The result was a nice outdoor feel without being overpowering.