CAMPAIGN CREATIVE
Little Wonders
Introduce a new line of cannabis pre-roll products with a unique go-to market visual brand strategy.
OVERVIEW
ROLE
✓ Email Design
✓ Graphic Design
✓ Creative Direction
✓ Typography System
✓ Motion Design, Video
↘︎ The creative process
Adding a bit of whimsical humor, the brands co-owner Brett Feldman was turned into a gnome character to anchor the campaign.
→ Custom ceramic gnome character made to accompany the Little Wonders product display in retail stores.
→ The completed hero image of campaign. Featuring the first round of strain packaging in the whimsical setting.
→ This campaign was anchored in 3 visual elements. Forest environment, magical/whimsical and sense of scale.
↘︎ TYPOGRAPHY SYSTEM
↘︎ Campaign video
↘︎ Teaser assets
A series of micro animations introducing the gnome character and a little curiosity.
2 weeks before launch a series of creative assets where pushed to social media. These assets had zero mention of cannabis to bypass getting flagged by instagram.
↘︎ Email
A campaign series designed to create curiosity & education.
A series of emails with intent to create curiosity, then followed with product eduction. Ultimately driving traffic to product retail finder map.
↘︎ Digital strain cards
↘︎Printed strain cards
No product release is complete without the details.
Armed with stacks of printed strain cards, the sales team was ready to engage dispensary buyers with all the general product info at their fingertips.