→ PROJECT 1
Little Wonders
Introduce a new line of cannabis pre-roll products with a unique go-to market visual brand strategy.
OVERVIEW
Role
✓ Email Design
✓ Creative Direction
✓ Video & Motion graphics
✓ Graphic Design & Typography
Little Wonders campaign full product line-up
To add a bit of whimsical flare,
we decided to turn the brands co-owner Brett Feldman into a gnome character that would anchor the campaign.
→ A custom ceramic gnome character was made to accompany the Little Wonders product display in select stores.
↘︎ The creative process
↘︎ Campaign tease assets
→ Instagram animated tease story introducing Gnome character but no mention or image of product.
We decided to do a 2 week tease of creative assets introducing a little curiosity & peek into the campaign.
This introduction was released mostly on social media platforms with absolutely no mention of what the product was or imagery of cannabis to keep from being flagged and served to a wider reach in audience.
Additional tease assets Instagram 1x1 post
1080x1920 Instagram Reel
↘︎Campaign video
A little message for a big screen
→ Cinemagraph style creative for the Wonderbrett retail store LED screen. This ran previous to the product launch to gain more traction with in-store customers.
↘︎Email design
No product launch is complete without an effective email marketing strategy.
Here is an example of the first email sent to the brands email list to create awareness and generate sales with direct link to buy.
Full email layout
Gif created for email header
→ PROJECT 2
TIMEX
To take a vintage brand which has persevered for generations and re-introduce it to the world in a totally new way.
OVERVIEW
Role
✓ Ad Creative
✓ Graphic Design
✓ Image Compositing
✓ Photography Retouching
Series of ads based on 5 different the storylines.
→ Each storyline was a unique lead into specific Timex watch models related to the campaign.
Campaign landing page
→ PROJECT 3
Lyf App
An Instagram campaign bringing attention to depression, relationships and mindset.
OVERVIEW
✓ Ad Creative
✓ Art Direction
✓ Graphic Design
Role
A subtle attention grabber.
→ Each image was creative with light motion design to create more attention.
→ PROJECT 4
Runtime
As a relatively new player in the US market, Runtime wanted assistance with marketing and social media assets to increase brand awareness.
OVERVIEW
Role
✓ Graphic Design
✓ Paid Ad Creative
✓ Image Compositing
✓ Social Media Assets
Product images matched with specific user personas
→ Assets to be used on website and other marketing related material.
Work life persona
Active persona
Gamer persona
↘︎ Social media assets
To create a unique line of assets that represents Wonderbrett’s flavor rich product line.
OVERVIEW
Wonderbrett
✓ Art Direction
✓ Graphic Design
✓ Image Compositing
